Well, MicroConf 2013 is in the past. It always goes by too fast.
After the Tuesday wrap-up Rob, Mike and a few others grabbed some pizza. While we were talking Rob asked me what I got out of the conference. To save my life I couldn’t remember my mental list.
When I arrived at the airport (took the red-eye back to Boston) I started putting the list together. Rob wanted us to have at least three takeaways from the conference. I stopped at 10. I bet I could put down at least 10 more.
- Teaching is the best form of marketing.
- Rob Walling can’t tell a joke to save his life.
- Be brave and do the work to build your e-mail list
- Website delivery speed matters. Needs to be < 3 to 4 seconds.
- Visitors will size up your offering in something like five seconds. Design your home page to communicate that fast.
- Strive to increase trust and lower friction.
- AdWords: play by the rules and you have little to worry about from Google.
- Mike Taber is the “Drink Fairy.”
- You must clearly understand your customer acquisition costs and lifetime value (LTV).
- MicroConf is a great conference. I’d like to see more alumni next year.
- Get out and talk to customers. We all know this but we heard it again from presenter experiences over and over and over.
- You’re almost certain to fail. Get over it. Keep going. Learn.